The eCommerce industry is currently worth $2.3 trillion and will nearly double to 4.48 trillion by 2020. If you’re deciding to upgrade your eCommerce software to ensure you’re getting the largest possible slice of the pie, well we’re pleased to say that you’re making a very smart move.
But choosing the best eCommerce software is not as straightforward as it seems. In fact, it is actually one of the most important decisions that you make very early on in your eCommerce journey.
To help you choose the best eCommerce platform, we’ve put together this guide that details all the factors and considerations you need to keep in mind.
Why does selecting the best eCommerce platform matter for your business?
Building an eCommerce business is more than just simply putting up your product listings on the web. It is far more complicated than you actually imagine. Just like running physical retail, or a production facility, the same level of strategic thinking and planning also goes into building and running your eCommerce business.
And if you get this fundamental spot on, then you can take advantage of the digital environment where you can automate and streamline many of the tasks and activities that would have required human intervention.
But when it comes to selecting an eCommerce platform, you have to remember that your eCommerce site will dictate the following 4 things:
- Growth: How quickly is your business able to grow?
- Running costs: This includes the cost of building your eCommerce platform and ongoing development and maintenance costs.
- Customer engagement: How you can control how your customers interact with your business.
- Objectives: The right eCommerce platform will enable you to deliver the service you set out to achieve.
It is important for us to point out that many eCommerce vendors tend to focus on “skin” deep issues like design, UX branding, and content. But the real eCommerce issues are found within the business process, customer engagement, and lead generation. All these processes can help you determine whether you’re making a healthy ROI on your eCommerce platform.
Why use an eCommerce platform?
eCommerce platforms are essentially software applications that enable businesses to execute complex functions both on the front-end and back-end. This includes CRM, inventory management, mobile commerce, web design, and warehouse fulfillment.
Before we even had specialized eCommerce solutions, businesses had to build their own platform in-house by their IT and development team. This was a laborious and costly affair. These self-built solutions were usually unscalable, difficult to manipulate, and not able to integrate with other software solutions used by the business.
Today, the build-your-own method is used by a small minority of companies, but we now have a range of specialist solutions including “free” open-source platforms that you can pay someone to build to your requirements, proprietary software that can also be customized with a team of developers, existing platforms such as Amazon or Walmart where you register to sell your products, or ready-made platform like Core DNA that is hosted in the cloud.
MAQCOMMERCE is a leading eCommerce development agency. Have all different e-commerce platforms. If you want more eCommerce services, feel free to connect with us. our website https://www.maqcommerce.com/ or call on +971 55 4943599, Email :